The Business Portal is a full-scale service redesign for the City of San Francisco. From research to planning to opening doors, small businesses in San Francisco will use the Business Portal as the first stop for facilitating every step of the journey.
I was involved with every aspect of the process, beginning with rigorous customer research through visual design and communication with engineering. I collaborated with two other teammates to synthesize and deliver research findings to our client. I led interaction design for the project, including developing storyboards, personas, user stories, information architecture, and initial mocks. I created all wireframes and collaborated with two visual designers to present design solutions to the client. The mocks shown are my solution, and the final, implemented design, drawing from all three presented solutions, can be seen here.
This flexible, agile work style has allowed me to cultivate a deep, genuine understanding of customer needs and to be able to make truly intuitive design decisions.
You can see the wireframe and user stories presentation here.