When Occupy was in full swing, I noticed that the overall message felt fragmented and that the general tone was one of aggression. I heard people begin to speak about the movement with resentment or worse, apathy. I contributed my voice to the marches in San Francisco and Oakland with a simple message of empathy: I'm your neighbor.
The first time I brought signs out to the Occupy camps, I developed a series of symbolic illustrations to accompany the message. I pasted the posters around San Francisco, and they were beautiful in context, but they felt wrong for the camps. I came back with a more simple version of the sign: a stencil bearing the phrase, "I'm Your Neighbor," which allowed people to make their own version of the sign, or to wear the message, and to spread it quickly.