The Business Portal is a full-scale service redesign for the City of San Francisco. From research to planning to opening doors, small businesses in San Francisco will use the Business Portal as the first stop for facilitating every step of the journey. The Portal is currently in development, to be released in August.
Working with one other designer and two strategy leads, I have been involved with every aspect of the process, beginning with rigorous customer research through to the current visual design phase. I collaborated with two other teammates to synthesize and deliver research findings to our client. I created the site map, participated in creation of interaction design tools such as storyboards, personas, and user stories. I created all wireframes. I am one of three visual designers presenting directions to the client.
This flexible, agile work style has allowed me to cultivate a deep, genuine understanding of customer needs and to be able to make truly intuitive design decisions.
You can see the wireframe and user stories presentation here.